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#Ideal share video go how to
#Ideal share video go pdf

Use storytelling techniques and/or an engaging speaker/voiceover to help even dry topics seem less boring. It’s tempting to use click-bait to get people to watch, but what good is that if they drift away after 30 seconds? And, once you’ve burned them, they’re much less likely to come back for more.Īdditionally, here are a few things to keep in mind if you want to grab and keep your audience’s attention: 1. Whether your video is a minute long or 30 minutes, if your viewers don’t get what they came for, they will click away.īe sure your video’s title accurately describes what your viewers will get when they watch. People stop watching a video because they didn’t get the information they expected. But, how do you keep them watching? Give them what they need and expect.

So, now you know that video length isn’t the reason people stop watching videos. Make as many as you need to address as many topics, problems, pain points, etc. No one ever said you had to make just one video. It just means that you’ll want to share other information with other videos. That doesn’t mean the other information isn’t important. Make sure you create a video that does that and nothing more. But remember, you want to create a video that addresses a specific problem or topic. You’re excited to share your knowledge, so it’s natural to want to share ALL of it. If you’re anything like me, when you have something you’re excited about, you want to talk about it at length.

When you know what your audience needs and how to address it, you can plan your video accordingly.īut be careful. 📚 Recommended Reading: 5 Questions to Help You Make Better Customer Education Content Don’t try to do too much How can you address them in the most effective and efficient way? Then, figure out the goal for your video based on the answers to those questions.

What will they need from me to accomplish those goals?.

So the first step in keeping your audience engaged is to know what they’re looking for. You want to know these things: In fact, 83% of the people we surveyed will continue to watch a video if they’re genuinely interested in the topic. The number-one reason that people stop watching a video has nothing to do with the video length. Turns out good content is still effective - we just have to provide it! We all know attention spans are shrinking, but that doesn’t mean it’s impossible to keep someone watching. When we ask about the perfect video length, what we’re really asking is, “How can I keep my viewers’ attention long enough to give them the information they need?” 📚 Recommended Reading: The Ultimate Guide to Easily Make Instructional Videos Learn to right-size your videos So, if video length isn’t the best way to determine whether your video will be successful, what is? The verdict? People will watch longer videos, and they’ll even identify them as “great.” The research also analyzed nearly 100 videos that participants identified as examples of “great videos.” Of those, 22% were in that 10-19 minute range - the same percentage of those videos that were in the three to four minute range. This strongly suggests that people will watch longer videos if the content is what they’re looking for. The next highest preferred length was for videos in the 10-19 minute range. That’s not really surprising - and it’s in keeping with the notion that shorter is better.īut, that’s not the whole story. Our recent study “ Video Viewer Habits, Trends, and Statistics You Need to Know,” found that more than 50% of people preferred a video length between three and six minutes. And, while that’s a good notion to keep in mind, it’s not quite gospel. The default answer you hear about video length is that shorter is always better.

Learn how to create instructional and informational videos that get watched.ĭownload PDF Video success isn’t determined by length New Research: Video Statistics, Habits, and Trends You Need To Know

#Ideal share video go how to

#Ideal share video go pdf